Considerations for design:
What goes through your mind when you choose a beer at a bar or restaurant? Do you want a good beer or a cheap beer? Do you like trying new things? If so, what new things catch your interests? All these thoughts ran through my head as I began my preliminary sketches for this study. The name O’Connell is a famous Irish name, and must be laced with Irish flash. What do Irish people pride themselves on? Luck..... Being Lucky.... Fighting.... eh... let’s stay with Lucky. Irish also love to drink. Bingo! The logo will be a lucky drunk Irishman! The beer in the bottle will be a stout, which will make the color of it very dark. I decided to make use of light and dark greens with just enough light browns and white to make the label pop. To convey the idea that this beer has already become successful, I incorporated “Old” into the name of the drink. “Old Lucky Stout”. With a little humor it’s a name that can flow as easily out the lips as the beer flows back in. Now, that It’s completed, beer company pass me down me lucky pot of gold!
